Mommas House
Brand Kit · v1

Mommas House

The operator brand bible. Everything a VA, designer, or AI tool needs to produce work that looks and sounds like us — on the first try.

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01

Overview

This is the operator brand bible for Mommas House. It is the single source of truth for everyone who creates anything on our behalf — VAs, designers, contractors, and AI tools.

Version
v1
Last updated
April 2026
Owner
Operations
How to use
Read once. Refer back often. Point every tool at this URL.
02

Mission

Mission
Why we exist

At Mommas House, we're dedicated to providing housing for underserved and low-income families and at-risk veterans. Our focus is on building a safe, sustainable, and supportive community that offers not only shelter, but also essential amenities and services. Our goal is to make a real, lasting difference by helping people stabilize, rebuild, and move forward with hope.

03

Vision

Vision
Where we're going

Our vision is to create full-circle change—where housing becomes the foundation for healing, growth, and generational success.

04

Values

Values
How we operate

Clarity. Speed. Ownership. Evidence. Respect for the operator's time.

05

Voice & Tone

Do
  • Speak plainly. One idea per sentence.
  • Lead with the verb.
  • Name the reader: "you".
  • Use numbers, not adjectives.
  • Cut every word that doesn't earn its place.
Don't
  • Don't use jargon or buzzwords.
  • Don't hedge: avoid "maybe", "perhaps", "kind of".
  • Don't use exclamation marks.
  • Don't capitalize for emphasis.
  • Don't apologize for asking the reader to act.
Banned words
leveragesynergyrobustseamlessunlockdelightjourneyecosystem
07

Color

Ink
Primary text, logo
HEX #0A0A0A
RGB 10, 10, 10
HSL 0, 0%, 4%
Purple
Primary accent — CTAs, links, logo mark
HEX #6D28D9
RGB 109, 40, 217
HSL 263, 70%, 50%
Canary
Secondary accent — highlights, badges
HEX #FCE21B
RGB 252, 226, 27
HSL 53, 97%, 55%
Paper
Background
HEX #FFFFFF
RGB 255, 255, 255
HSL 0, 0%, 100%
Surface
Cards, panels
HEX #F7F7F7
RGB 247, 247, 247
HSL 0, 0%, 97%
Muted
Borders, dividers
HEX #E5E5E5
RGB 229, 229, 229
HSL 0, 0%, 90%
Subtle
Secondary text
HEX #6B6B6B
RGB 107, 107, 107
HSL 0, 0%, 42%
08

Typography

Typeface
Inter
Used for everything: UI, body, headings, captions. Weights: 400, 500, 600, 700, 800.
Display
64px / 700 / 1.05
The quick brown fox
H1
48px / 700 / 1.1
The quick brown fox
H2
32px / 600 / 1.15
The quick brown fox
H3
24px / 600 / 1.2
The quick brown fox
H4
20px / 600 / 1.3
The quick brown fox
Body
16px / 400 / 1.6
The quick brown fox
Small
14px / 400 / 1.5
The quick brown fox
Caption
12px / 500 / 1.4
The quick brown fox
09

Imagery

Do

Real subjects, natural light, single focal point, generous negative space. Documentary, not staged.

Don't

No stock photography clichés. No handshakes. No diverse-team-around-laptop. No motion blur as decoration.

Housing courtyard
Housing courtyard
Community center entrance
Community center entrance
Community gathering
Community gathering
Neighborhood aerial
Neighborhood aerial
10

Components & Layout

Buttons
Spacing scale
4
8
12
16
24
32
48
64
Grid

12-column grid. Max content width 1200px. Gutters 24px desktop, 16px mobile.

11

Preview PDF

Verify logo placement and typography before exporting. These pages mirror what your downloaded PDF will contain — they refresh instantly when you upload a new logo above.

Header previewnon-interactive
Live PDF preview
Exact pages your downloaded PDF will contain. Updates the moment you upload a new logo.
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Brand Kit · v1

Mommas House

The operator brand bible. Everything a VA, designer, or AI tool needs to produce work that looks and sounds like us — on the first try.

Mission

At Mommas House, we're dedicated to providing housing for underserved and low-income families and at-risk veterans. Our focus is on building a safe, sustainable, and supportive community that offers not only shelter, but also essential amenities and services. Our goal is to make a real, lasting difference by helping people stabilize, rebuild, and move forward with hope.

Vision

Our vision is to create full-circle change—where housing becomes the foundation for healing, growth, and generational success.

Version
v1
Last updated
April 2026
Page 1 · Cover
04

Logo System

Primary
Mark
Mono / Black
Reversed / White
Clear space

Maintain clear space equal to the height of the mark on all sides.

Minimum size

Primary logo: 120px screen, 24mm print. Mark: 24px screen, 8mm print.

Page 2 · Logo System
06

Typography

Typeface
Inter
Weights: 400, 500, 600, 700, 800.
Display
64px / 700
The quick brown fox
H1
48px / 700
The quick brown fox
H2
32px / 600
The quick brown fox
H3
24px / 600
The quick brown fox
H4
20px / 600
The quick brown fox
Body
16px / 400
The quick brown fox
Small
14px / 400
The quick brown fox
Caption
12px / 500
The quick brown fox
Ink
#0A0A0A
Purple
#6D28D9
Canary
#FCE21B
Paper
#FFFFFF
Surface
#F7F7F7
Muted
#E5E5E5
Page 3 · Typography & Color
12

Downloads

Need everything at once?
Download all logos and social templates as a ZIP.

Logos

Primary logo
Primary logo
Mark + wordmark. Default for most uses.
1440×360
Logo mark
Logo mark
Square mark only. Use for avatars and favicons.
1024×1024
Wordmark
Wordmark
Type only. Use when the mark would compete.
1560×240
Monochrome black
Monochrome black
On light backgrounds where color is not allowed.
1440×360
Reversed (white)
Reversed (white)
On dark backgrounds and photography.
1440×360
Favicon
Favicon
Browser tab icon, exported at 32×32.
32×32
App icon
App icon
iOS/Android/PWA icon, exported at 512×512.
512×512

Social

OG / generic share image
OG / generic share image
1200×630. Default link preview for Slack, Notion, X, LinkedIn.
1200×630
Twitter / X header
Twitter / X header
1500×500.
1500×500
LinkedIn personal banner
LinkedIn personal banner
1584×396.
1584×396
LinkedIn company banner
LinkedIn company banner
1128×191.
1128×191
Instagram square avatar
Instagram square avatar
1080×1080.
1080×1080
Instagram post template
Instagram post template
1080×1080.
1080×1080
YouTube channel banner
YouTube channel banner
2560×1440 with safe area marked.
2560×1440
Mommas House · Brand Kit v1 · April 2026